Plan spend across channels and see projected leads, cost-per-lead, and showings — tuned in real time by the listing's live RESSPULSE™ Pulse Score.
Meta Ads · Live Performance
Connected account · last 30 days
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Monthly Budget · Planning Estimate
$5,000
$0 remaining
$500$50,000
Google Ads$1,750 · 35%
700 clicks24 leads · $74/lead
Meta Ads$1,500 · 30%
833 clicks21 leads · $72/lead
Zillow Group$1,000 · 20%
833 clicks38 leads · $27/lead
YouTube Ads$500 · 10%
3333 clicks23 leads · $22/lead
Email / CRM$250 · 5%
833 clicks42 leads · $6/lead
$5,000
Total Spend
147
Projected Leads
$34
Blended Cost / Lead
27
Est. Showings / Offers
Pulse-Driven Conversion Lift
+13%vs. baseline (Pulse Score 72)
Spend Allocation
Projected Leads by Channel
ESTIMATEDPROJECTEDPlanning mode — not campaign performance. Every number on this page comes from industry benchmark CPC/CVR assumptions and forward projections, not from your advertising accounts. Actual spend, clicks and conversions live in your workspace Marketing page, labeled LIVE or IMPORTED.